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Terme Snovik Launches €22 Million Expansion with New Four-Star Kneipp NaturHotel

Terme Snovik, a boutique spa located in north-central Slovenia near Kamnik, is embarking on its most

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LifeFit Group Expands Premium Fitness Portfolio with SportsUp Acquisition

LifeFit Group, a leader in Germany's fitness industry, has strengthened its premium segment with the

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Norrøna Concept Store Opens in Zürich: A Hub for Outdoor Enthusiasts

We’re excited to announce the grand opening of the Norrøna Concept Store Zürich, located at Löw

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Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production

The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C

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Xtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market

Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating th

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Millet Mountain Group Partners with PM Sport for Exclusive Distribution in Poland Starting Fall-Winter 2024

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Millet Mountain Group has announced a strategic partnership with PM Sport, naming them the exclusive distributor of the Millet brand in Poland beginning with the Fall-Winter 2024 season.

Dadelo S.A. to Open Largest Bicycle Showroom in Tri-City Region, Expanding CentrumRowerowe.pl Brand

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In early February 2025, Dadelo S.A. will unveil its third brick-and-mortar bicycle showroom in Gdańsk, operating under the CentrumRowerowe.pl brand. Spanning nearly 2,750 square meters, this new location will be the largest bicycle store in the Tri-City region, located in Morski Park Handlowy.

LifeFit Group Secures New Investor: Waterland Private Equity to Drive Growth in European Fitness Market

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German health and fitness operator LifeFit Group has announced Waterland Private Equity Investments as its new strategic investor, with the deal expected to close later this year.

Polish E-Bike Market Poised to Reach €300 Million in 2024 Amid Growing Demand

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The Polish e-bike market is experiencing rapid growth, with the total value of the e-bike and bicycle sector projected to reach PLN 4.9 billion (€1.13 billion) by 2024.

New Balance to Restructure Distribution in Central Europe, Germany to Oversee Austrian Market by 2026

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New Balance is set to restructure its distribution strategy in Central Europe, with New Balance Germany taking over the brand’s distribution in Austria starting in 2026.

Eleven Sports Secures Exclusive Broadcast Rights for Ligue 1 in Poland Through 2029

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Eleven Sports has secured the exclusive broadcast rights for France’s top-tier soccer league, Ligue 1, in Poland, covering the next five seasons until the 2028-29 campaign.

Yeti Cycles Expands Into Europe with New Office in Germany, Eyeing Market Normalization by 2025

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HAUSHAM, Germany – Iconic American mountain bike brand Yeti Cycles has announced the opening of its first European office in Germany, marking a significant step in its global expansion strategy.

Darfon Group Launches New E-Bike Innovation Center in Jelenia Góra, Poland, Strengthening Central Europe Presence

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Darfon Group has officially opened a new center dedicated to product development, design, and innovation for the e-bike industry in Jelenia Góra, Poland.

Merida Strengthens European Presence with $19M Stake in German Distributor, Boosting CEE Bike Industry

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Taiwanese bike manufacturer Merida Industry Co. Ltd. has further expanded its influence in Central and Eastern Europe (CEE) by acquiring an additional 39% stake in Merida & Centurion Germany GmbH for €17.3 million ($19.05 million).

Exploring Poland’s Thriving Bicycle Sector: A Key Player in Central Eastern Europe's Cycling Industry

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Poland's bicycle sector has emerged as a significant force in Central Eastern Europe (CEE), characterized by robust production and export capabilities.

Pon.Bike Opens State-of-the-Art Bicycle Manufacturing Facility in Kėdainiai, Lithuania

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Pon.Bike, a global leader in the bicycle industry, has officially opened a cutting-edge manufacturing facility in Kėdainiai, Lithuania.

Market Overview of Poland’s Growing Shooting, Hunting, and Target Sports Industry: A Comparison to Germany

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Gun Ownership: In Poland, gun ownership is more regulated compared to Germany. There are approximately 500,000 registered firearms owned by around 200,000 licensed individuals.

Mountain Warehouse Expands Presence in Central Europe with New Store in Gliwice, Poland

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Mountain Warehouse, the UK’s leading outdoor retailer, has strengthened its presence in Central Europe by opening its 14th store at Factory Gliwice in Poland.

Juice Lubes: No-Nonsense Bike Maintenance Solutions for Riders Across Europe

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Juice Lubes, a brand dedicated to making bike maintenance simple and effective, designs and manufactures a comprehensive range of lubricants, fluids, and cleaning products aimed at keeping your bike in top condition.

LEZYNE Partners with HARTJE to Strengthen Presence in Austrian Market

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LEZYNE is excited to announce a new non-exclusive distribution partnership with Hermann Hartje KG, aimed at bolstering its presence in the Austrian market.

Fuse Protection Partners with Leading Distributors Across Central Europe

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Fuse protectors have earned a reputation worldwide for their exceptional quality, trusted by riders of all levels—from seasoned pros to beginners. Fuse's protective gear empowers riders with the confidence to push their limits and elevate their performance.

URGEBike: The Upcycling Protective Gear Company Expands Distribution in Central Europe

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URGE Bike products emerged from the collaboration between Fred Glo of Tribe Sport Group and Jean-Pierre "Zoobab" Garnier, co-founder of URGE Snow products.

SUMART! Expands Distribution of Premium Cycling Tools to the Czech Republic

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SUMART!, a leading tools manufacturing company based in Taichung, Taiwan, is renowned for its commitment to producing exceptional cycling tools.

Yeti Cycles Establishes European Branch in Bavaria

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Yeti Cycles, the renowned US bike brand, is expanding its reach into Europe with the establishment of a new subsidiary in Bavaria, southern Germany.

Salt BMX Partners with Top Distributors Across Central Europe

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For over a decade, Salt BMX parts have been synonymous with advanced technology and innovative design, all offered at an accessible price point.

GT Bicycles Announces Exclusive Partnership with Silverfish for German Distribution

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GT Bicycles is excited to unveil a new exclusive partnership with Silverfish to distribute its renowned products in Germany, one of the largest bicycle markets in the EU.

Norrøna Set to Open First Zurich Store in November

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Norrøna, the renowned Norwegian outdoor brand, is expanding its footprint in Central Europe by opening its first store in Zurich this November.

MyStromer Relocates Desiknio Bikes Production to Poland

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Desiknio Bikes, the Spanish sister brand of the Swiss S-pedelec brand Stromer, has partnered with a new production facility in Poland

Jack Wolfskin Refocuses on Central Europe and China Amid Strategic Shift

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Jack Wolfskin, under TopGolf Callaway Brands, is redirecting its focus to Central Europe and China following a strategic review.

New Balance Announces Distribution Changes in Central Europe

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New Balance has announced a significant change in its distribution strategy for Central Europe.
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